Drobey — Designer Fashion Rental

About

Drobey is Ireland's designer fashion rental platform. Customers rent luxury and contemporary designer pieces for 4, 8, or 12 days instead of buying — making high-end fashion accessible and sustainable. Based in Ireland, operating online at drobey.ie.

What they offer

• Designer dress rental (mini, midi, maxi) from brands like Zimmermann, ROTATE, Self Portrait, Reformation, SIMKHAI, De La Vali, Solace London, AJE, and more
• Also rent: bags, tops, outerwear, trousers, skirts, co-ords
• Rental pricing: €85–€250 for 4-day rentals, with 8 and 12-day options
• Try-on appointments available

Target audience

• Style-conscious women in Ireland and the UK
• Wedding guests, event-goers, holiday travellers
• Women who want to wear designer pieces for special occasions without the commitment or cost of buying
• Sustainability-minded fashion consumers

Brand voice & tone

• Conversational, aspirational, and warm — never salesy or pushy
• Emphasise the excitement of wearing something new without the guilt
• Community-driven ("rental club" language, inclusive and encouraging)
• Celebrate personal style and experimentation
• Irish brand — can lean into local personality but content should appeal broadly

Key brand values

• Sustainability: Renting over buying, building a more considered fashion future
• Accessibility: Designer fashion shouldn't require designer budgets
• Experimentation: Try new looks, take risks, have fun with fashion

Content pillars

• Occasion styling (weddings, holidays, nights out, racing, events)
• Designer spotlights and new arrivals
• Sustainable fashion messaging
• How-to-style and outfit inspiration
• Behind-the-scenes / community stories

Social presence

• Instagram: @drobey_
• Primary content platform for visual storytelling